Positive Attraction
Identity, Packaging
Positive Attraction is a cosmetics brand based in Beattyville, Kentucky. Sarah and Vickie decided to rebrand their business after realizing the need to tell a more compelling story that spoke to their close relationship with both the Earth and the wellbeing of their customers.
After exploring several directions, an appeal to Greek mythology began to crystallize. Using nymphs and their intimate relationship with nature as a starting point, an illustration of a woman pensively gazing into
a pool of water was created and used as the launching point for the rest of the brand.
The business cards feature a simple one color print on their fronts and were intentionally left blank on their backs. A collection of stamps featuring various brand assets was created so each individual business card could be handcrafted and customized in its own way, layering different assets and using different colors to infuse personality.
Because of the small scale operation, packaging had to remain simple. One band was developed to be used across all soaps with the ability for customization coming from stickers that communicate scents and other specificities.
